Google’s digital marketing toolbox


Have you ever heard about Think with Google ? It is a great marketing resource giving insight into consumer behaviour. There are studies and statistics from Google and other reputable sources that can help you put your own business into context with others and help with research.

They’ve now released a redesigned dashboard making it easier to access their data with a bunch of different tools. See Your Marketing Toolbox.

The research tools include:

  • Culture and Trends
  • Competitive Analysis
  • Consumer Insight
  • Diagnostic Tools & Industry Benchmarks

A full range of tools are also available such as: Google Trends, Consumer barometer, Speed Scorecard, Display Benchmarks, Test My Site, Market Finder and Google Surveys.

All these tools help build a profile of existing and potential customers, the way interact with the internet and their intentions. The tools also include ways to diagnose your websites speed and get tips on how to improve it.