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My Blog Posts

Australian Retail Calendar 2018/2019 (Google Calendar/ical) format

Neto has created a great calender for Key Retail Dates. The PDF version is below and you can read their blog post on The 2018 Retail Calendar: the key holiday and shopping dates to boost sales in 2018. The calendar features a combination of the usual public holidays, shopping holidays (such as mothers and fathers day) […]

Google’s digital marketing toolbox

Have you ever heard about Think with Google ? It is a great marketing resource giving insight into consumer behaviour. There are studies and statistics from Google and other reputable sources that can help you put your own business into context with others and help with research. They’ve now released a redesigned dashboard making it easier […]

Multisite WordPress websites and migration plans

I’ve been tinkering with a multisite installation for quite some time. The idea was to create an easy way to deploy and manage multiple websites. Setting up a multisite is relatively straightforward, the WordPress Codex has a good guide Create a Network. While it does mention reasons to consider Before You Create A Network it doesn’t mention […]

10 Affordable, Underrated Digital Marketing Tools | WordStream

See: https://www.wordstream.com/blog/ws/2018/07/06/digital-marketing-tools WooRank Mailshake Wordable Drumup Bannersnack Rocketium Cognitive SEO Cumul.io Mention Userlike

SEO Glossary

The world of SEO can be full of terms that are hard to rember. This is one great guide to get a quick run down on the most important terms. https://searchengineland.com/the-small-business-owners-guide-to-conquering-seo-the-glossary-300890 Whilst sheer exposure to a glossary won’t help you learn it does give a nice reference point when talking to those in the industry. […]

How to Craft the Best Damn E-commerce Page on the Web – Whiteboard Friday

Posted by randfish From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today’s Whiteboard Friday. Click on the whiteboard […]

The biggest trends & changes in PPC so far in 2017

The biggest trends & changes in PPC so far in 2017 From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most. Ginny Marvin on July 3, 2017 at 11:03 am MORE In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed […]

How we hijacked Google’s SEO guide search rankings

How we hijacked Google’s SEO guide search rankings Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings — from Google itself. See what they learned in the process. Dan Sharp on March 6, 2017 at 2:14 pm I wanted to share some notes on an experiment my agency performed recently, […]

How to Rank Number One in Google: A Study of 1 Million Pages

Major Findings from the Data Backlinks matter. On average, the top 2 results on page 1 of Google equated to having 38% of all the backlinks from pages on page 1. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Webpages ranking #1 had an […]

Shared from SEMrush: 11 Most Common On-Site SEO Issues

Click infograph for full resolution image. See the full article at: https://www.semrush.com/blog/semrush-study-on-site-seo-issues/